I have been following the story of Childs i Foundation for about a year now.
If you don't know the story, get the quick version here.
It's a new babies home in Uganda, run by a British girl that has gone from the lucrative TV industry to the not so first class streets of Uganda. The fundraising concept differs in that they keep you involved every step of the way in what they are doing for babies abandoned in the streets. They are on facebook, you tube, twitter and other social media outlets. Childs i Foundation keep you focussed on the story - it's about loving the babies, the families, the community and reminding you of the good that comes from being involved with international aid organisations.
These bubbas are clearly thriving in their new abode and looking oh so scrummy I just want to kiss each of those chubby thighs.
This is a Foundation that is well supported by the UK community, but Australian organisations looking to improve their groundswell of support, could learn how using social media networks may be beneficial for us all.
They are absolutely beautiful X
ReplyDeleteIt's yet another fantastic program that I'd never heard about - I fully agree with you that social networking is a key to getting grassroots support for these smaller organisations that deserve our attention and support.
ReplyDeleteIt's a tricky one; I know from my small local work with the Qld Fair Trade Collective that new media is a bit of an enigma and certainly not-for-profits don't have the money to throw around on speculative promotional campaigns that may well not work out considering this is 'unknown' terrain.
But hey, if you're talking about it, and if bloggers get active and spare a few posts for this kind of thing without requiring monetary payment, then that's half the problem solved already. And I know you are one who does - Project 18, this foundation - mad props to you for doing so.
Hi Nadiah the key for nfp groups is to harness the skills of those that can help them. You should also use the connections that can be made with good company.com.au and connect with our community.com.au, great sites to help nfp groups get more for less.
ReplyDeletearen't they just the most gorgeous little things...!
ReplyDeletei had never heard of this project, but as you say, this is an example of how positive social networking can be, in regards to getting the word out....if i had never read your blog, I would never have known about this program...
Thanks for the tip ClaireyH - our small collective has designated me web person (probably more out of desperation than anything ;-) ) and certainly need to learn about it and quickly. I will check those sites out right now.
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