I do know why I am not doing so many PR posts. You know why? Because oddly enough, while they can be my most favourite to write they also make me feel really anxious. I enjoy chatting with a brand, hearing about what they are doing, their plans for a product and working out if it is a match for me, then if so, how can I write about the product in a way that is interesting, entertaining and honest all at the same time. A promotional blog post is not like writing a media release. A media release follows a more structured style, they are for distributing information, but they are not the whole story, the journalist will do that part of the work.