|I can tell you nothing at all about this car, except that I would really like to win one.|
Monday, August 27, 2012
This post is sponsored by Toyota
Marketers have long used the competition format, be it collecting bar codes (is there anything more dull?) or cereal boxes, they make you ‘lick a prize’ or ask for your funniest entry to help build momentum around a brand or product. They even use blogs!
It can be a fun way of people linking with a brand and if done properly just entering can be part of the fun. Toyota is currently running a competition and they seem to have ticked all the right boxes in making it worth your while.
1) The prize is worth it.
$10,000 to spend on a family holiday for three winners and a prize of a Toyota Kluger Grande for one super lucky duck family (I wonder if the winner would be interested in swapping for our old Tribute, it is accessorised with sultanas in the seat grooves?). There are also 90 chances to win some My Family Stickers, I know lots of people don’t like these, but I think they are pretty funny sometimes. Especially this one - who needs internet dating, this lady has a bumper sticker!
2) You won’t have to collect a single barcode or make a purchase to enter, nor will you have to lick ice cream off a car to find the one that says ‘instant winner’.
3) If you would like to you can have a laugh at your own expense by playing with the My Family Stickers and placing them in certain travel scenes, but really you should get writing about one of your favourite road trips as a family to win.
See, this is what I will look like at the beach, and Mr H already thinks he looks like this:
Really there is nothing to lose and lots of chances to win. Get yourself over to My Family Kluger and enter. Some one has to win and if it isn’t me, then I reckon it should be you.